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Sony Cyber-shot

Sony Cyber-shot

Setting

He could see from the bed that it had been set for four o'clock as it should have been. It certain. It was now half past six and the hands were quietly moving forwards. It was even later than half past, more like quarter to seven. Had the alarm clock not rung?

Challenge

Set the brand apart. Make end consumers feel it is truly accessible and easy to use. Show in less than 30 seconds its main four features.

Strategy

Convert these features into clear benefits that consumers can easily relate and understand.

Result

As everyday people started to shout its dialogue, “The Jump” TV spot became an instant popular culture hit everywhere it aired, rapidly helping raise both sales and brand awareness to outshine competitors.

DSN

DSN

Filthy Food

Filthy Food